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Digital Case Study
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Consumer Superbrands 2010: Duracell
Duracell® has been providing people around the world with portable power for more than 40 years. The world’s number one selling AA and AAA battery brand (Source: Nielsen June 2007-June 2008), Duracell® provides a variety of personal power options to give consumers the best value for their power needs. The Duracell® Bunny is an important and enduring symbol of the brand; created in 1973, it has become one of the world’s most successful brand icons.
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