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Digital Case Study
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Consumer Superbrands 2010: Highland Spring
As it celebrates its 30th year, Highland Spring continues to be the leading UK-produced brand of bottled water (Source: Zenith Bottled Water Report 2009). Highland Spring is the only major bottled water brand to have its catchment area certified organic by the Soil Association. For more than 20 years, Highland Spring has been protecting its land in the Ochil Hills, Perthshire, keeping it free from pesticides and pollution to provide consumers with ‘the water from organic land’.
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