Consumer Superbrands 2010: Mini Babybel
Since its launch in 1977, Mini Babybel® has grown to become one of the cheese market’s most iconic products. Its success can be attributed to a unique proposition: a natural cheese in a convenient individual portion size – with its red wax jacket adding a touch of play to the eating experience. The brand’s consistent positioning as a healthy and fun snack has led to a strong visual identity and universal consumer appeal.
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