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Digital Case Study
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Consumer Superbrands 2010: Philips
Philips puts its customers at the heart of its product innovations and begins by understanding their needs and aspirations. Focusing on the health and well-being domain, the company serves professional and consumer markets through three overlapping sectors: healthcare, lighting and consumer lifestyle. Throughout its portfolio, it demonstrates its innovation capacity by translating customer insight into technology and applications that improve the quality of people’s lives.
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