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Digital Case Study
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Business Superbrands 2010: Premier Inn
Premier Inn is the UK’s biggest hotel chain, with more than 580 hotels across the country. Premier Inn bedrooms feature king size beds, en-suite bathrooms with complimentary toiletries and flat screen digital TVs with Freeview. It offers all its customers a money-back ‘Good Night Guarantee’ which is unique amongst Britain’s leading hotel chains. All Premier Inns feature a bar and restaurant, situated either inside the hotel or adjacent to it.
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