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Digital Case Study
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Consumer Superbrands 2011: Sudocrem
The Sudocrem brand encompasses skin care products. Celebrating its 80th birthday in 2011, Sudocrem Antiseptic Healing Cream has an illustrious heritage and has proved itself as a product that can be trusted to soothe, heal and protect babies’ skin from nappy rash. Instantly identifiable, thanks to its familiar grey tub, this multiple award-winner is recognised as the nation’s favourite nappy rash cream and has been market leader in its sector for decades.
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