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Digital Case Study
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Consumer Superbrands 2010: Sudocrem
Sudocrem’s heritage spans 70 years, during which time it has proved itself as a brand that can be trusted to soothe, heal and protect babies’ skin from nappy rash. Instantly identifiable thanks to its familiar grey tub, the multiple award-winning treatment is recognised as the nation’s favourite nappy rash cream and has been market leader in its sector for decades. Sudocrem’s versatility has made it a medicine cabinet staple for the whole family.
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