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Digital Case Study
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Consumer & Business Superbrands 2010: Visa
With more than 1.9 billion cardholders worldwide, Visa is the world’s leading consumer payment brand (Source: The Nilson Report). In Europe alone, there are more than 360 million Visa-branded payment cards and these cards can be used in more than 30 million locations across the world. By providing consumers with a convenient, secure and globally accepted electronic payment solution, Visa’s goal is to be the preferred alternative to cash and cheques.
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