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Digital Case Study
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Consumer Superbrands 2010: West Cornwall Pasty Co.
West Cornwall Pasty Co. was established in 1998 with the aim of selling top quality handmade Cornish pasties outside their traditional Cornish heartland. Opening its first store with just £40,000 start-up capital, today it has nearly 70 stores and sells over eight million pasties a year, making it the UK’s largest specialist retailer of Cornish Pasties. Its distinctive pirate logo in the Cornish county colours of black and gold creates an instantly identifiable brand image.
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